Home > Uncategorized > ”Everything’s under control: we know we’re lost.”

”Everything’s under control: we know we’re lost.”

In his brilliantly executed book ”The Design of Business”, Roger Martin analyzes the controversy between validation and innovation. He clearly states that bad times come early to those who build their culture too much around validation and historical proof. Companies that always value knowledge over imagination. Hard work over play. Proof over novelty. Tradition over change.

Control freaks are still holding high positions, because management is still the most common way to think how things get done (and how money is made).

However, the world is now filling with totally different kind of plans: self-directed, intrinsically motivated, co-operated, crowdsourced, commune-produced, socially thought, ethically and environmentally conscious ideas, that turn to vital businesses by sharing the good stuff people create. Because of this, the old industrial model is suffering. However, with the power of old economy’s management, you can still get huge and old-fashioned things done. Like advertising consortions and nuclear power plants.

So, what does an old school manager do when his company starts to lose? He manages more, of course. And because the old stuff is much better validated than the weird new stuff, it should also work better. So he kicks out the young weirdos and sentimental designers and gives new titles to experienced co-managers who really Know. It should work, because it always did. And at least 6 famous managers selling useless workshops and false estimations is a way to reach the quartal budget.

It is. It just doesn’t do good for the future value.

My three suggestions:

Start to think that ”What would we do, if nobody paid for THIS anymore?” is a positive and constructive question. Asking ”What if?” every day might lead to new innovative way pretty soon.

Know little less and dream little more.

Manage only when you have to – and let people be human. Because that’s what the new economy is about. Human.

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